This campaign for Skånemejerier, a Swedish dairy company, is currently running in Swedish newspapers. There's also a "milk-war" going on in Sweden between Skånemejerier and Arla, another Swedish dairy company which is believed to have been won by Skånemejerier. It's appealing to both young and old. The copy says "Soured milk since 1964" and is showing a big sister pouring a kind of soured milk from a carton into two portions, her brother making sure they get the exact amount. That's exactly what all kids do when sharing, making sure you get the same amount of the soda, chocolate milk, sweets et al! Me and my brothers and sisters always made sure we got the EXact same amount, putting all our five glasses next to eachother and look at them from all possible angles to make sure no one got more than the other. Once we had to divide an uneven amount of gummy bears between us, now, that is an art my friends!! Does every family have a candy day of the week? Because in my family we did. This meant that every friday we got 20SEK to spend in a candyshop (and Yes, it's like being in Heaven a little bit when you're 10). Anyways, my sister was 5 years older than us so she was the clever one. As soon as we got back home she would convince the rest of us into playing shop with her. This meant she taking our all our sweets and making us buy these back. The ones we just bought, we must have been thick (or just greedy). She was making a small fortune while we were desperate getting our candy back. In fact, I thought this advert was so good it's now part of my interior!
September 12, 2009
Swedish Milk Commercial
This campaign for Skånemejerier, a Swedish dairy company, is currently running in Swedish newspapers. There's also a "milk-war" going on in Sweden between Skånemejerier and Arla, another Swedish dairy company which is believed to have been won by Skånemejerier. It's appealing to both young and old. The copy says "Soured milk since 1964" and is showing a big sister pouring a kind of soured milk from a carton into two portions, her brother making sure they get the exact amount. That's exactly what all kids do when sharing, making sure you get the same amount of the soda, chocolate milk, sweets et al! Me and my brothers and sisters always made sure we got the EXact same amount, putting all our five glasses next to eachother and look at them from all possible angles to make sure no one got more than the other. Once we had to divide an uneven amount of gummy bears between us, now, that is an art my friends!! Does every family have a candy day of the week? Because in my family we did. This meant that every friday we got 20SEK to spend in a candyshop (and Yes, it's like being in Heaven a little bit when you're 10). Anyways, my sister was 5 years older than us so she was the clever one. As soon as we got back home she would convince the rest of us into playing shop with her. This meant she taking our all our sweets and making us buy these back. The ones we just bought, we must have been thick (or just greedy). She was making a small fortune while we were desperate getting our candy back. In fact, I thought this advert was so good it's now part of my interior!
Labels:
filmjölk,
skånemejerier,
Swedish milk advert
May 12, 2009
May 08, 2009
April 10, 2009
A-Mazing
March 02, 2009
Road Safety
This is so clever! And, it really does make you think how easy it is to miss something. That is what makes is such a winning concept. You have to take this advert with you into the car. I believe that together with radio this could really work, as you are then reaching the audience (middle aged drivers I assume) both in the car (when tuning into the radio) and out in the home, when they are not driving. Slowly making them think about it. I believe such a message shouldn't be an advert so much as a reminder about road safety. What I mean is, they should have new ones every 3rd month or so. On going, until there is a difference on the road.
January 31, 2009
Jasper Goodall
Jean Nouvel's sofa
November 09, 2008
Ridiculous Lee Advert shown in America
Its a bit too American Western I think Lee needs to focus more on their younger market and not look back to tradition so much.
Got me a case of the 501 blues.... haha ;)
I like this, its catchy and as it was done in 1980's it was just showing the people of that time, pretty decent I say!
October 23, 2008
October 17, 2008
amazing from Advertising Pawn
i love this poerful commercial for its delicacy and important message.
October 16, 2008
TYPOGRAPHY
by Youtube user Toastage
Animation: Z Wang
Music: 'First Breath After Coma' by Explosions in the Sky
Graphic City is a pure typography animation which involved with the exploration of
typography and also the personal feeling of the modern cities. The initial idea came
form the continuously observation of the city/cities around me and our life. I lived
around the Canary Wharf area in London for two years, the pression of the night
time of the area inspired me to find out the connections of the light and empty
buildings with type. The idea of using only type to build up the city is inspired by the
Braille, cause what I think is for those blind people, what they can see of the city are
ot the actual figures, shapes and colours, but what's in their head is only the feeling
f touching the Braille.
Alex Chiu - The seven deadly sins - I dont know if he will ever end this project but so far it looks good and I think its a wicked idea and I really like his clever execution!
Usage of the word Fuck
Audio sketch attributed to Jack Wagner, although noone's really sure of that.
Directed by Nicolas Pelletier in march 2008
Daft Funk - Typograhic Video, Created by Douglas Wilson.
John Militar show his love for NEW YORK CITY
Animation: Z Wang
Music: 'First Breath After Coma' by Explosions in the Sky
Graphic City is a pure typography animation which involved with the exploration of
typography and also the personal feeling of the modern cities. The initial idea came
form the continuously observation of the city/cities around me and our life. I lived
around the Canary Wharf area in London for two years, the pression of the night
time of the area inspired me to find out the connections of the light and empty
buildings with type. The idea of using only type to build up the city is inspired by the
Braille, cause what I think is for those blind people, what they can see of the city are
ot the actual figures, shapes and colours, but what's in their head is only the feeling
f touching the Braille.
Alex Chiu - The seven deadly sins - I dont know if he will ever end this project but so far it looks good and I think its a wicked idea and I really like his clever execution!
Usage of the word Fuck
Audio sketch attributed to Jack Wagner, although noone's really sure of that.
Directed by Nicolas Pelletier in march 2008
Daft Funk - Typograhic Video, Created by Douglas Wilson.
John Militar show his love for NEW YORK CITY
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