Road Safety

This is so clever! And, it really does make you think how easy it is to miss something. That is what makes is such a winning concept. You have to take this advert with you into the car. I believe that together with radio this could really work, as you are then reaching the audience (middle aged drivers I assume) both in the car (when tuning into the radio) and out in the home, when they are not driving. Slowly making them think about it. I believe such a message shouldn't be an advert so much as a reminder about road safety. What I mean is, they should have new ones every 3rd month or so. On going, until there is a difference on the road.