Swedish Milk Commercial

This campaign for Skånemejerier, a Swedish dairy company, is currently running in Swedish newspapers. There's also a "milk-war" going on in Sweden between Skånemejerier and Arla, another Swedish dairy company which is believed to have been won by Skånemejerier. It's appealing to both young and old. The copy says "Soured milk since 1964" and is showing a big sister pouring a kind of soured milk from a carton into two portions, her brother making sure they get the exact amount. That's exactly what all kids do when sharing, making sure you get the same amount of the soda, chocolate milk, sweets et al! Me and my brothers and sisters always made sure we got the EXact same amount, putting all our five glasses next to eachother and look at them from all possible angles to make sure no one got more than the other. Once we had to divide an uneven amount of gummy bears between us, now, that is an art my friends!! Does every family have a candy day of the week? Because in my family we did. This meant that every friday we got 20SEK to spend in a candyshop (and Yes, it's like being in Heaven a little bit when you're 10). Anyways, my sister was 5 years older than us so she was the clever one. As soon as we got back home she would convince the rest of us into playing shop with her. This meant she taking our all our sweets and making us buy these back. The ones we just bought, we must have been thick (or just greedy). She was making a small fortune while we were desperate getting our candy back. In fact, I thought this advert was so good it's now part of my interior!